Google Search with Matt Cutts
April 4, 2011
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SEO Basics
April 4, 2011
Is it the right company for my SEO on my web site….SEO BASICS?
There are many search engine optimization companies out there to choose from, but how do you know which is the one for you. There is a very good article presented by Google talking about the proper areas to look for in a SEO optimizer for hire. This article also gives SEO optimizer’s pointers on certain areas of optimization. Here is the article for reference. Google Information for Webmasters
The information provided here is for those in search for SEO to be aware of companies who tend to sell the easy and less effective ways of SEO to customers. It has found that some SEO companies might be selling their services under keywords that are rarely or never searched. The proper approach for a SEO optimizer is to choose a broad keyword that provides optimal phrases to be searched so the ranking can be based on multiple phrases instead of one single keyword. There are some companies that are using full phrases instead of broad keywords to optimize web pages. The problem is that these phrases are rarely or never searched and are being use to sell ineffective SEO.
In order to avoid this problem, when you are given the keywords by your SEO Company, ask to have the keywords run through their keyword analyzer to show how many times the keyword is searched daily or monthly. This will show you if they are optimizing your site under a well searched keyword. Also ask to see a report of your keyword’s competitors on Google or Yahoo search engines. The SEO Company should be able to tell you what your web site is up against. They should be able to break down the Optimization strength of your competition and tell you what will be needed for your site to rank above them and a virtual time frame. A knowledgeable SEO Company should be able to give all this information and analysis to you.
If you want to start getting better search engine rankings on your site, please watch this video on SEO Basics with Matt Cutts from Google.
Good Brochure/Flyer Design
April 4, 2011
What do I need on my brochure/flyer to make it effective
Make sure you understand your target audience. Come up with a concept that will suit your target audience. Go to a place that has lots of brochures or flyers, like a travel store and take a look at what you pick up to read. What caught your eye? Why did you pick that brochure up instead of another one?
The cover: The cover has to have a strong message. You have to have a call to action on the front cover. A reason for your customer to turn the page.
Easy on the eyeballs: From the concept to the colours, the brochure needs to appeal to the eyes. If it is all choppy or disjointed, it is hard to read. Right? Remember what you learned in school: “Keep it simple”
Even if a client doesn’t read the whole brochure or flyer, they need to be able to get the idea from just simple glancing through it.
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